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New Name & Look:
A2H rebrands itself, will now be called Feeding America
In September 2008, America's Second Harvest became Feeding America.
This new name best conveys the organization's mission: providing food to Americans living with hunger-and will be supported through expansive public outreach campaigns that will raise awareness of domestic hunger and our work.
Despite a 30-year legacy of fighting hunger, America's Second Harvest has been confronted with low awareness among the general public, and a broader misunderstanding of domestic hunger. Knowing that true, monumental progress can be made when the public is fully engaged in the cause, the organization researched how it can best inspire people. It found that the name America's Second Harvest was limiting and that a new name was needed to quickly and clearly convey its mission.
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WeNourishHope.org
The Second Harvest Food Bank recently completed a redesign of its Web site, www.WeNourishHope.org.
Station Four Web Design in Jacksonville contributed its services to create the new platform, which launched on Sept. 1.
Click HERE to learn more about Station Four Web Design. |
Second Harvest
In The News
In case you missed it, below is a sampling of the news coverage received by the Second Harvest New Bank:
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Support The Dolphins and Second Harvest
The JU football team will hold a pep rally in conjunction with its weekly radio program on Tuesday night at the Gas Knob Pub adjacent to Veterans Memorial Arena.
Fans bringing a non-perishable food item to the Tuesday event can purchase a $5 ticket to JU's season opener on Saturday.
Other 1010XL prizes will also be available. Happy hour is scheduled from 5-7 p.m. | |
Second Harvest Food Bank launches advertising campaign with goal of
increasing hunger awareness
The Second Harvest Food Bank of North Florida has launched an advertising campaign that is designed to make heads turn.
In an effort to heighten awareness about hunger in North Florida, it is unveiling an integrated communications campaign in conjunction with Hunger Action Month. The campaign integrates images of starving children using North Florida as a backdrop.
By placing these hyperbolic faces of hunger at the beach or on a golf course with the headline "Jacksonville's hunger problem isn't this obvious. Does it have to be?" the campaign sends a strong message of action to the community. COMPLETE STORY/IMAGE GALLERY | |
Jacksonville University football team offering free admission for food donations at home opener on Saturday, Sept. 13
 The Jacksonville University football team is teaming up with the Second Harvest Food Bank of North Florida for the team's home opener on Saturday, Sept. 13.
JU is encouraging the city of Jacksonville to support the Food Bank by providing food donations in exchange for discounted or free admission to the Dolphins' home opener against Campbell University. Game time is set for 1 p.m. at D.B. Milne Field on the JU campus.
Any fan bringing non-perishable items to donate to the Food Bank will receive half-off admission, while any fan bringing a bag of groceries will get into the game for free.
COMPLETE STORY
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Campbell's® Chunky™ soup continues NFL "Click For Cans" promotion, giving
Jacksonville Jaguar fans a chance to
help Second Harvest Food Bank
 Jacksonville Jaguars fans will have an opportunity to help the Second Harvest Food Bank of North Florida again this season in the "Click For Cans" promotion presented by Campbell's® Chunky™ soup.
Jaguar fans will battle it out each week in the fight against hunger by using their computers to make a difference in their community. Each week the Jaguars will be matched up against another NFL team. Fans from both teams can vote once each day to help the Jaguars win for that week.
The top eight teams advance to the "playoffs" following the regular season. Fans will have an opportunity to vote for the top AFC and NFC teams, which will then be matched up in the Chunky championship. One overall winner will take home the "Click For Cans" crown. COMPLETE STORY |
HUNGER ACTION MONTH:
A full slate of local and national events
are planned in the month of September
 Hunger Action Month is an opportunity to engage in the fight against domestic hunger. Second Harvest Food Bank of North Florida will host events locally, and Feeding America will host events across the United States that directly benefit hunger-relief efforts. From food drives to concerts, volunteer outings to advocacy work, there's something everyone can do to be a part of Feeding America.
Current Schedule of HAM Events:
- 30 Ways In 30 Days
- Feeding America Phil Vassar promotion
- First Coast News Phone Bank
- HAM Corporate Food Drives
- HAM Faith-based Food Drives
- Jacksonville Jaguars Taste of the NFL
- Jacksonville University football game - Sept. 13
- Second Harvest Food Drive - Winn Dixie, VyStar and Curves
MORE EVENT DETAILS |
Does your car need a good washing?
Use CarbuX and help Second Harvest
During Hunger Action Month (September), CarbuX Car Wash will donate a portion of your purchase to benefit the Second Harvest Food Bank of North Florida.
CarbuX Mandarin Location:
11150 San Jose Blvd.
(½ mile South of I-295)
904.288.9744
Here's how it works:
1. Drive up to the CarbuX autocashier.
2. Press the "FUNdraising" button on the touch screen.
3. Enter the Second Harvest unique 4-digit code: 3663
4. Pay with cash, VISA, MasterCard or AMEX.
5. Wash, rinse & repeat as often as you like. | |
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